Mission, Vision & Values


To establish Ultimate SelfCare™ as the premier site for the finest products for the body, home and mind while maintaining uncompromising principles as we grow. 

  • We must do this while we provide a great work environment and treat each other with respect and dignity.
  • To invest in the latest technology and equipment to achieve beauty and health for all customers in the shortest time through an enjoyable experience.
  • To go above and beyond what’s expected. And whatever we do must have an emotional impact on the receiver.
  • To realize that there is always room for improvement in everything we do. We stay ahead of the competition by continuously innovating as well as make incremental improvements to our operations, always striving to make ourselves more efficient and figuring out how to do something better. We use mistakes as learning opportunities. We never lose our sense of urgency in making improvements.
  • To contribute positively to our communities and our environment.
  • To recognize that profitability is essential to our future success.



To be a global industry leader by providing the best beauty and health products at affordable prices.



At Ultimate SelfCare™ we are continually striving to bring you the best, most efficacious, problem solving products for your health, beauty and home available on the market. Our greatest responsibility is to our valued customers and the environment. To that end, we are committed to serve our customers both directly and through our retailers with the utmost degree of trust, transparency and ethical standard.


Our Core Values are:  

    • Embrace and drive change
    • Be adventurous, creative and fun
    • Pursue growth by learning
    • Be passionate and determined